An estimated 9.8 million tourists are expected to visit Italy over the next week to celebrate the New Year, up 8.5% over the same period last year.
Overall, Italians will be spending an average of three nights away on holiday and foreigners four, according to the survey with hotel stays lasting an average of 3 nights and apartment rentals on average five nights.
Nearly one million tourists will head to a mountain resort to ski. Those who are heading to an art city have chosen Rome, Venice, Florence, Milan, Naples, Turin, Bologna, Genoa, Catania, Matera, Pisa and Ravenna.