Vermoute from Turin is one of the oldest vermouths dates back to 1757 when two herbalist brothers, Giovanni Giacomo and Carlo Stefano Cinzano,…created vermouth rosso in Turin. Initially marketed as a medicinal tonic.
Campari from Novara, a red herbal liqueur, was first sold in Italy by Gaspare Campari in the 1800s. Born in Cassolnovo, in the province of Novara, Lombardy,Campari was the tenth child of a farmer and was serving in the local Bar Basso by the time he was 14, selling bitter-style aperitifs.
Negroni (Florence) is a cocktail made from one part sweet vermouth rosso, one part Campari and one part gin normally served over ice and garnished with a piece of flamed orange peel.
If you prefer a crisp, light sparkling wine then the Veneto region’s Prosecco is the ideal aperitif and a favorite among Italian drinks.















